Meet Valerie


Author of eight books on professional presence and leadership, Valerie passionately shares her vast knowledge on topics that are compelling and relevant today more than ever before as noted by her mentor Letitia Baldridge— the White House Social Secretary for President Kennedy:  “One’s presence plays a role in the conduct of successful business. People skills are more important than ever. Knowing how to show up professionally and authentically makes life worth living, and makes society go forward instead of into reverse gear.”

Valerie’s Personal Brand Statement:

“My enduring desire is to ignite the spark of enthusiasm in leaders to create a strong Professional Presence & Personal Brand that differentiates them in the marketplace and creates greater success for themselves, their teams and their organizations.”  

Nationally recognized as a Fox News Contributor, Valerie is an expert in her field of leadership presence and personal branding. She is one of only 20 Master Brand Strategists worldwide and has received front-page press coverage in the Wall Street Journal as a pioneer in executive coaching. She has served on executive boards including the prestigious Leadership America, Executive Women of Dallas, and UBS Financial Services; additionally, she served as Publisher for Women’s Enterprise national news magazine and was a monthly contributor for ten years to Southwest Airlines Spirit Magazine.

Valerie’s Awards and Recognition

  • National Fox News Contributor
  • Certified WBENC – Women Owned Business
  • Certified Master Strategic Brand Specialist
  • Chairman of the Board-Leadership America
  • Leadership Dallas Board
  • National spokesperson for Sylvan Worldwide Broadcasts
  • National Outstanding Delta Zeta Award
  • Listed in Who’s Who Women Executives
  • 2000 National Women of Achievement
  • Outstanding Woman of Texas
  • Selected to attend MIT President’s Forum
  • Board positions on National Speakers Association North Texas Chapter, Sales and Marketing Executives, The Fashion Group International, Image Industry Council of America, Miss America/Miss Texas Pageant, and Christian Women’s Clubs of America
  • Television host and reporter/ABC affiliate
  • Radio host on WBAP, KLPR,  KWON among others

Want a consultation with Valerie?

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Thank you for presenting your series of programs for our company. We all benefited from the first series and after completion of the others, we actually saw an increase in sales throughout the region. Based on response, it looks like further programs will continue in other areas of the country. I appreciate you customizing your seminars to the JC Penney corporate cultures. Women's Publicity and Special Events


What Our Clients Are Saying

I am a compulsive list person. Iam also compulsive about advising anyone who will listen to not be afraid of dismissing standard rules, policies, and procedures when your heart, head, and common sense tell you that to do so, you will be doing “The Right Thing.” Thus, because she uses her heart, head, and common sense while compiling the best lists I’ve ever seen published, I LUV Valerie Sokolsky’s book, “Do It Right!” Colleen Barrett

President Emeritus, Southwest Airlines Co.

The positive feedback from our 640 employees who went through your training has been overwhelming! In my 25 years with AT&T, I have never witnessed such a positive response from both our management and employees. Your enthusiasm and ability to help all of us will definitely have a long lasting effect on the organization. Senior Vice President

Operations AT&T

I’ve seen the results from this program in my own business, and the teachings from this seminar have given me confidence to attend the highest of business and government functions with confidence. I’ve also noticed what the competition looks like when they have not been able to have similar seminars. CEO & President


Your presentation was wonderful and informative. We all took away several new thoughts and ideas about our team and how to better perform in our individual and group roles. I look forward to improved results over the next year. Vice President & General Manager


Focused, prepared, energetic and always positive! Valerie is experienced, well credentialed, has satisfied clients, and is exemplary in her field of leadership and personal branding. Selecting her to be my coach was easy. Implementation was hard.  She challenged me to know who I am and be able to communicate this in both the written and spoken word.  She pushed.  Valerie didn’t tell me how to do anything – she led me with her unique examples and exercises so that I could find the answers for myself – which is her hallmark as a successful coach.  She is the best!

Ka Cotter

Nationally recognized business executive and community leader

Speaking Engagements

  1. Using your Branded Strengths to Succeed
  2. My Leadership Lessons from Everyday Life
  3. Presence: It’s How You Show Up
  4. Professionalism: An Image of Excellence
  5. Build your brand – Build your Business
  6. Do it Right – Always! my signature book and program for organizations

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